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Dating back to 1917, the building was designed by one of Iceland’s most influential architects, Guðjón Samúelsson, who also designed some of the city’s other celebrated structures including the Hallgrímskirkja Church. It originally housed the Reykavik Apothecary (hence the name), with many original features dutifully restored and integrated into the hotel’s sleek, contemporary design. 45 luxuriously appointed guestrooms and suites make up the accommodation. All are equipped with modern amenities and thoughtful touches like insulated windows and blackout curtains to ensure a peaceful night’s sleep.

The property enjoys a prime location in the heart of Reykavik’s bustling shopping, entertainment and cultural district – a mere stroll away from the City Hall, Tjörnin Lake and wonderful historic museums, including the National Museum of Iceland. Alongside a stylish cocktail bar where artisanal cocktails are mixed by expert “pharmacists”, the hotel has its own restaurant where an exciting blend of Icelandic and European dishes are served alongside an Argentinean grill.